A Social Media Tip for Online Retailers: How to Optimise Your Deliveries

I recently ordered this stunning “Rouge” head wrap from Byron Bay business, African Fabrics Australia.

When it arrived in the mail, I opened the package to find a card inside inviting me to share an image of my head wrap on Instagram and tag African Fabrics Australia to receive $5 off my next purchase.

This is an excellent example of encouraging customers to engage with your brand on social media post-purchase, and if you’re an online retailer, you should consider including a simple offer like this in every delivery.

Here’s why…

✅ Social proof like client images and testimonials can significantly influence potential customers’ decision to buy
✅ It helps your business crowd-source content for other marketing channels. With permission, you can re-use the images in your email marketing, social media, printed collateral etc.
✅ It helps new customers discover your business through social media and grows your following. Depending on the size of the customer’s following, the image could reach hundreds of likeminded customers who become aware of your brand and products.
✅ It encourages repeat purchases. After sharing the images above on Instagram, I now have a special code in my Instagram inbox giving me $5 OFF when I apply the code at checkout. And with this incentive, I will buy again.

The use of Instagram tags and discount codes make tracking the return on investment easy, and you now have a bunch of images to distribute across your other marketing channels.

I can’t wait to place my next order. Thank you African Fabrics Australia for this easy to use, perfectly sized and beautifully bold summer hair accessory ⭐️⭐️⭐️⭐️⭐️ 👌🏽

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