An email list is a powerful tool. You own your list and can communicate with these people directly at no cost, whereas you don’t own your Facebook followers – to communicate with this group, businesses are increasingly having to pay advertising fees to get their posts seen.
Unlike social media platforms (crowded spaces with businesses competing for customers’ attention) emailing a list of qualified leads hits people with a singular message where they are most focused – their inbox.
Email is still the most commonly used digital marketing communication method available, which can be a highly segmented and automated process designed to monetise your database by building customer loyalty and encouraging repeat business.
Embarrassed by the size of your database? Don’t be. I’ll help you grow your email list with proven lead generation strategies, including set and forget evergreen funnels that generate leads while you sleep.