If you’re a socially and environmentally conscious small business, creative or entrepreneur, you’ll find Macaw Marketing services are a great fit for your brand.
An email list is a powerful tool. You own your list and can communicate with these people directly at no cost, whereas you don’t own your Facebook followers – to communicate with this group, businesses are increasingly having to pay advertising fees to have their posts seen.
Unlike social media platforms (crowded spaces with businesses competing for customers’ attention) emailing a list of qualified leads hits people with a singular message where they are most focused – their inbox.
Email is still the most commonly used digital marketing communication method available, which can be a highly segmented and automated process designed to monetise your database by building customer loyalty and encouraging repeat business.
Embarrassed by the size of your database? Don’t be. Milane will help you grow your email list with proven lead generation strategies, including set and forget evergreen funnels that bring in leads while you sleep.
Copywriting is central to the success of the world’s most influential brands. It’s an ancient art form with the power to move people; to make them laugh… to make them cry… to make them buy.
Professional copywriting is often overlooked in the marketing budget, falling on the shoulders of busy owners whose time and skills are better spent in business development. They simply don’t have the time for the depth of competitor and market research required and can lack the creative inclination to really bring their brand to LIFE.
Copywriting should be a priority for all businesses. Your website, email marketing, printed collateral, social media profiles, Google ads, landing pages, blogs and product descriptions should present cohesive messages that speak to the wants, needs and pains of your customers, in a voice they can relate to.
If you’re serious about growing your business, professional copy is not an option; it’s a non-negotiable.